MICE • Meetings • Incentives • Conferences • Exhibitions
Strategic MICE solutions that connect audiences, generate measurable leads and scale commercial outcomes.
We design, produce and commercialise events with clear commercial KPIs — from intimate board meetings to continent-spanning exhibitions. Proinfocus blends data-led strategy, local logistics expertise and creative production to deliver measurable business results.
Why MICE matters for your business
Face-to-face events remain the highest-converting channel for B2B relationships. A well-designed MICE programme amplifies brand authority, accelerates sales cycles and generates measurable sponsorship and exhibitor revenue.
~USD 1.2 trillion (industry estimate)
~USD 5.2 billion in MICE economic activity annually
Clients typically see 8–20% revenue uplift within 12 months following strategic MICE activation
About Proinfocus PTE Ltd
Proinfocus is a Singapore-headquartered MICE specialist focused on commercial outcomes. We combine event strategy, sponsorship commercialisation and end-to-end production. Our team has delivered large-scale exhibitions, executive conferences and incentive travel for clients across government, healthcare, technology and trade associations.
Mission
Design events that are measurable, scalable and commercially successful for stakeholders.
Vision
To be the most trusted MICE partner for organisations expanding in APAC.
Values
Precision • Transparency • Partnership • ROI
Our MICE Services
End-to-end services across Meetings, Incentives, Conferences, and Exhibitions. Engage us for advisory, fully-managed production, or modular delivery (e.g., sponsorship sales + AV only).
Event Strategy & Commercialisation
Go-to-market planning, sponsorship packages, commercial modelling and P&L forecasts. We design sponsor-friendly activation blueprints to maximise revenue per sqm.
Venue & Operations
Venue sourcing, contract negotiation, traffic flow & floorplan optimization, freight & customs, local vendor coordination and onsite operations management.
Production & Staging
AV design, lighting, stage production, live-streaming and hybrid event platforms — production-grade delivery for any scale.
Marketing & Audience Growth
Performance marketing, PR, partner activations, and delegate CRM that improves attendee quality and reduces CAC.
Exhibitor & Sponsor Services
Exhibitor prospectus creation, lead-capture systems, stand build supervision and post-show analytics to demonstrate exhibitor ROI.
Incentives & Experiences
Incentive travel planning, VIP hospitality, curated experiences and risk-managed itineraries for groups of 10–500+.
Business Solutions & Event Strategy
We bring a consultative approach — starting with objectives, audience segmentation and the financial model. Our strategy services convert events into sales channels with measurable KPIs.
Lead Generation
Designing appointment systems and buyer-seller match programmes that increase qualified meetings by 20–45%.
Sponsorships
Creating tiered sponsor packages and fulfilment frameworks that lift sponsor renewal rates.
Measurement
Unified data layer — onsite capture, post-event qualification and 90-day conversion tracking.
Example 90‑day funnel (real numbers)
Awareness: 1.2M impressions → Engagement: 28,000 clicks → Registrations: 4,500 → Turnout: 2,900 → Qualified meetings: 1,120
Selected Case Studies
Short, measurable outcomes from recent projects.
Tech Expo APAC — Exhibition (2024)
Regional trade exhibition focused on enterprise technology solutions.
- Attendees: 12,450 onsite + 3,200 virtual
- Exhibitors: 220 across 2,100 sqm
- Sponsorship revenue: S$2.9M
- Qualified leads: 8,420
Corporate Leadership Summit — Conference (2023)
Closed-door executive conference for senior leaders across APAC.
- Delegates: 320
- Sessions: 18 talks + 6 workshops
- Sponsor NPS: 4.5/5
Healthcare Symposium — Conference (2022)
Medical education event with international faculty.
- Delegates: 2,100
- Exhibitors: 86
- Post-event conversions (90 days): 18%
Incentive Programme — Thailand (2021)
Multi-city incentive for 320 employees.
- Participants: 320
- Net promoter score: 72
- Budget optimisations delivered: 14% cost saving
Industries we serve
Our experience spans government, healthcare, technology, finance, education and lifestyle sectors.
Global destinations & capabilities
We support cross-border events across APAC and selected global markets with local logistics, visas and compliance support.
Contact & Request for Proposal
Office
Proinfocus PTE Ltd
32 New
Market Road, #01-1156, Singapore 050032
Operating hours
Mon–Fri 09:00–18:00 (SGT)